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| E-BUSINESS AND E-COMMERCE MANAGEMENT, 3/E |
The author brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. popular for its cutting edge and contemporary coverage, it's international approach and it's balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
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table of content
part i: introduction
introduction to e-business and e-commerce
e-commerce fundamentals
e-business infrastructure
e-environment
part ii: strategy and applications
e-business strategy
supply chain management
e-procurement
e-marketing
customer relationship management
part iii: implementation
change management
analysis and design
implementation and maintenance.
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salient features
examines the relationship between e-business, e-commerce and e-marketing
explores the new business models of the digital economy through b2b and b2c case studies
covers the strategic approaches to change management used to achieve e-business in the global marketplace
includes the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and crm
unveils the practical challenges of implementing e-business
Author : Dave chaffey
Publication : Pearson
Isbn : 9788131725184
Store book number : 107
NRS 1160.00
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